> For the complete documentation index, see [llms.txt](https://fishing-town-official.gitbook.io/fishing-town-whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://fishing-town-official.gitbook.io/fishing-town-whitepaper/business-model-and-play-fun-earn/why-play-fun-earn.md).

# Why Play-Fun-Earn

The Play-Fun-Earn business model is the most recent innovation in the games industry and it offers a compelling the value to a variety of stakeholders, most notable game consumers. It is a business model that embraces the idea of an open economy and rewards all players that provide value to the game environment with financial benefits.

 The Play-Fun-Earn business model gives players ownership of in-game assets and allows them to grow their wealth by actively playing the game. Players that participate in the in-game economy add value to the game itself and other players. They are rewarded with in-game assets as a result of their efforts. These digital assets might range from cryptocurrencies to blockchain.

![](https://3426329266-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FbNlnqNXe5xQRyRGUMBxo%2Fuploads%2FzPWlV2J7EiA6HCQalwNw%2FPLAY%20FUN%20%20EARN.png?alt=media\&token=ee3633c6-bb9e-41a4-a186-77eb1b697ac5)